SEO Words

SEO Words

SEO Dictionary

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Black Hat SEO –

Programming and/or design techniques and/or technologies that break the terms of service of search engines (as compared to WHITE hat SEO) which seek to get the clients webpage better rankings in search engines. Sometimes employed by accident but are nevertheless punished by search engines (like Google) by lowering the rank/value of a page/website or by removing the website entirely from their database (therefore making the website unfindable through a regular search). Examples include having page text the same colour of the background and so readable by spiders but unnoticed by most people, having pages optimised with useful information with forced redirects to pages selling a different product altogether, and keyword stuffing

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CPC –

Cost Per Click, also known as Pay Per Click (or PPC), is a form of internet ad placement that costs the advertiser every time a viewer clicks on their ad or (depending on how the site is structured)- it is different to a CPI which is a Cost Per Impression which costs every time your ad is shown to the viewers screen (regardless it they clicked on it or even noticed it). One of the ways Google uses their Adwords system (a type of CPC) is by placing relevant ads at the top sections of search engine results (though they are clearly labelled as “ad”). Keywords have a cost value set by their popularity- the more popular keywords cost more to the advertiser while keywords with lesser traffic are significantly less. For example “SEO Brisbane” is a high traffic/high worth keyword combination while “Broken Umbrellas Brisbane” is significantly cheaper. CPC is a good way to quickly generate traffic but (a) it may become expensive (as you are paying for every visitor that uses the link) and (b) the eyes of many experienced netizens now automatically drift over paid listings, preferring the more “natural” organic SERP’s under them.

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CPI –

Cost Per Impression is far more cost effective (though arguably less monetarily effective, at least directly) than CPC/PPC. Advertisers pay every time one of their ads appear on a visitors screen. It can be quite effective to drive up general consciousness of your product/service but it has yet to rival the more precisely measurable effects of directly sending prospectives to your website. This form of advertising was around well before the internet was invented and businesses can still rely on it as a part of their metrics (if it ain’t broke than don’t fix it). Due to the sheer numbers of netizens there is a similar collective term with the slightly fudged acronym of CPM (standing for Cost Per iMpression) referring to the cost or expense incurred for every thousand potential customers who view the advertisement(s).

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Keywords –

Summarised concepts, specific and/or generalised data in word form used by search engine’s customers in order to find desired information. Although Google has been able to decode complex grammar (to extract it’s customers informational desire) for decades now most people prefer to use keywords such as “Second hand car Indooroopilly Ford 1985” rather then the more laborious “I’m looking for a second hand car, preferably a Ford manufactured around 1985, and please make the results more relevant by having the dealer situated in or near Indooroopilly as I live there”. The change of getting more relevant information is increased with the first set of keywords compared with the second.

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Keyword Stuffing –

Forcing keywords into a document that would seem (to the human eye and Google) as an obvious attempt to change how a page is going to be perceived as. It’s an example of black hat SEO
For example:
“Watching Michael clocking in at 89 years old; the old-timer could still blow out the watched candles- even though he had mentally clocked out mid 80’s, he was still ticking on.”    or
“Brisbane Backpackers is the best place for backpackers to Brisbane to stay. Backpackers in Brisbane are best to bring their backpacks to us as we are the best backpacking place in Brisbane.”

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PPC –

Pay Per Click, also known as Cost Per Click (or CPC), is a form of internet ad placement that costs the advertiser every time a viewer clicks on their ad or (depending on how the site is structured)- it is different to a CPI which is a Cost Per Impression which costs every time your ad is shown to the viewers screen (regardless it they clicked on it or even noticed it). One of the ways Google uses their Adwords system (a type of PPC) is by placing relevant ads at the top sections of search engine results (though they are clearly labelled as “ad”). Keywords have a cost value set by their popularity- the more popular keywords cost more to the advertiser while keywords with lesser traffic are significantly less. For example “SEO Brisbane” is a high traffic/high worth keyword combination while “Broken Umbrellas Brisbane” is significantly cheaper. PPC is a good way to quickly generate traffic but (a) it may become expensive (as you are paying for every visitor that uses the link) and (b) the eyes of many experienced netizens now automatically drift over paid listings, preferring the more “natural” organic SERP’s under them.

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SEO –

Search Engine Optimisation. A combination of “technologies” that allow the recipients website be found in internet search engines.

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SERP –

Search Engine Results Page(s). The results/websites shown after a search has been run in a search engine (like Google). The search engine seeks to put the most relevant/useful links/websites closer to the top of the search results. Very few people go beyond page 2.

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Spiders –

Search Engine Spiders is the collective term for automated programs that search and save website data for search engines so that people can use that search engine (eg Google) to find that website. If your site hardly ever changes the spiders only do brief checks irregularly but if the system detects regular and extensive changes then the Google database employs more system time to regularly checking your website. They can also be called a Bot or Crawler. They collect the information that you search every time you make a search using a search engine.

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White Hat SEO –

Programming and/or design techniques and/or technologies that DON’T break the terms of service of search engines (as compared to BLACK hat SEO) which seek to get the clients webpage better rankings in search engines. Although black hat might be effective in the short term Google is being refined every day- it’s a learning engine and it remembers “who did what” and rewards / punishes accordingly. “Playing by the rules” is the only way to ensure consistent rankings and traffic.

 

SEO Words