What is SEO?
SEO is maximising the exposure of a website in search engine results.
Websites are ranked according to many variables which principally fall into two areas; relevance and credibility.
The relevance of your site will include you in the results. Your website’s credibility will then determine how close the site is to the top of the page.
Why use Search Engine Optimisation?
For most businesses, SEO cannot be ignored, purely due to the millions of people who now turn to search engines when they want a product or service.
You need SEO- it’s where your customers are.
Besides keeping the business flowing, SEO is, for many, the most cost effective form of marketing. It takes some time and effort, but once you’re established every click, lead, and customer is FREE!
There’s nothing quite like it.
- With SEO
- Without SEO
The Benefits of SEO
96% of click-throughs occur around the top 3 natural listings. These results account for about 70% of all clicks through search.
Visitors to search engines enter a search, view the results & click likely sites. This traffic is highly qualified & likely to purchase.
How many visits, their source, what pages are popular – this real time data helps to determine what marketing strategies to persist with.
Whilst paid advertising has its place, click-throughs from natural results are free. Once a website is ranking well for an effective search term, the cost of acquisition per customer is low.
What makes 'Quality SEO' special?
‘It’s all in the name.’
So many SEO businesses fail to deliver meaningful results as they outsource your campaign overseas.
It’s tempting, but in our field this can have a serious impact for our customers. There may be short term gains but they’re short lived, and the penalties of having your website tainted by illicit techniques can be hard to live with.
And, of course, there’s our Guarantee
We Guarantee to have percentages of your keywords on the first page of Google on, or before, set milestones.
If we don’t make those milestones we’ll work for you for free until we do.
In fact, we won’t take even take you on as a client if we can’t help you reach these milestones.